Because No One Tells You How to Do This
Uniquely fluent in the language of food, Victoria is a fearless storyteller who serves the natural products community with over a decade of experience as an award-winning brand strategist, clean-label formulator and commercialization expert. She tackles the essential work of defining brand purpose, developing bulletproof brand positioning and expressing brand persona across all go-to-market touchpoints, from an investor pitch to consumer packaging.
Inspired by the power of food to heal the body, kindle human connection and cultivate global change, Victoria champions all makers who are driven to make real food more inclusive, accessible and sustainable for all.
In 2020, Victoria launched Sherpa CPG to help emerging food and beverage brands scale meaningful ideas into memorable, retail-ready products. Her holistic approach to innovation draws from her experience as both a brand owner running a commercial manufacturing facility, and as a consultant to other brands ranging from solopreneurs to multinational operations teams. She works exclusively with brands who are committed to making natural products, including those that need a little help getting there.
She proudly serves on the Board of Directors for the Specialty Food Association, and is an enthusiastic member of (included), a collective of BIPOC founders and leaders in food and beverage CPG who work to amplify and advocate for the longtail success of diverse voices.
Launching Sherpa CPG was an easy decision.
We’re hungry to help you tackle the hard ones.
Hi! I’m Victoria.
Victoria Ho
Core Toolbox
Brand Strategy | Visual Identity, Positioning, Voice
Impact Storytelling | Messaging Strategy & Copywriting
Product Formulation & Clean-Label Conversion | Gluten Free, Plant-Based, Keto, Paleo Low/No Added Sugar
Flavor Development & Functionality Focus | Authentic Global & American Regional, Multi-Format Application (wet, dry, powder, seasoning, concentrate), Qualified Claim Functionality, On-trend Ingredient Integration
FDA Labeling Compliance & Third Party Licensed Assets
Scale-Up & Process Expertise | Translate your existing formulation into a formal statement and document bundle in preparation to onboard a quality co-packer
Packaging Strategy | Creative, Communication, Construction & Compliance
Interests -
Long, slow strolls down the snack aisle, volunteering, coffee & kombucha (not necessarily in that order, and not coffee kombucha—yes, I gave it three tries!), community agriculture, feeding friends & family, writing